I got a boy who just replaced his 970 with a 980TI since he got a new 4K TV. Dude doesn't know a thing about PC gaming aside from putting every setting on ultra
Dude talking about he's still not really satisfied yet.
Dude thinks having more powerful GPU's in his PC means graphics will look better. I told him that the settings in each game being maxed out won't make a difference if he gets a better GPU. Having a game maxed out on a 970 will look exactly the same when you have a 980 TI in; only difference is performance but dude doesn't really "get" what I mean by framerate.
People like that need to stick to consoles. Just wasting their money chasing expensive parts not knowing how to actually use them.