Tyga Deep In Birdman's Bushes Update: Mack Maine Responds

[Couth]

Not to mention not all marketing is measurable in terms of direct dollars. Branding spots don't always generate money right away....but yeah....

Microsoft spent A LOT of money on marketing their Surface tablets and the numbers reflect they did not make a large return on their advertising investment. Still a billion dollar company tho.....

... but they did make a huge return on their overall investment. I'm not talking about making your own product. If you make your own product you can expect to lose more on advertising, make more at the end of the day. Cuz the product your making has a huge markup. Why wouldn't you wanna push it hard as you can? They paid like ten cents to make each one of those tablets. End of the day they ate.

When your media buying you don't make the product. You're not pushing one of your products. Therefore you have no incentive to pump money into a campaign that isn't profitable. You can slide all around picking and choosing what you wanna do by whats making th e most money.

They have whole fukking spy softwares dedicated to fishing out your competitors campaigns so you can copy them word for word. Monetize them. And eat on autopilot. All those campaigns? Making at least 10% roi. If you have money to invest and you know what you're doing eating off the internet is not a problem. Technology is the wave of the future. Technology is monetized through ads.

 

[Astroslik]

Yea man. There's a few people in here who knows what the business really is. And a shytload more who are talking out their ass, based on tv and "the club"

The club is not the charts. The club is not radio spins. The tv is not a deed to a house. A vlog is not a title to a lambo. All the bragging these dudes do, I've only ever seen one person EVER show a title or deed. That was bow wow on his lambo

Dudes getting sued left and right for not returning renting jewelry. Dudes getting jacked and the robbers can't even sell the chains cause the diamonds are fake

But the masses aren't on the Internet having these convos. shyt they barely one world star. Talk to the masses and they don't know shyt when you actually have a hip hop convo. They don't who is signed to who. Who's cool with who. And have a bunch of made up stories of "oh you didn't know jay and busta was cousins" type of nonsense







But to answer your question. Yes. 5 cents a record. I'll break it down. There's a famous saying. Do you want to be famous or do you want to be rich??


Artist A is nice as fukk. He rap for a nikka who knows jayz. Jayz wants to sign him. Well this dude has no sales, no fans, no shows, no leverage. So jay is gonna be like you basically sign with me or bye bye. Nobody knows you. Nobody cares

You'll sign for the 5 cents. He might offer you 200k for all your publishing. And advance you 200k. Then take 50% of everything else you make (360).

You think you balling. You on tv with jay. You making high priced videos. You got money for DOWN PAYMENTS on cars and houses. You taking care of your boys. You opening for jay at stadiums. You got a million dollar budget


But you forgot you not getting shyt when you sell if you sell. You gotta pay back that million dollar budget. You gotta pay back that 200k advance. You getting half your show money gone. And if you flop, welcome to the shelf... You don't make your own hit again, you'll never get another release.

But hey. You're famous. You're the young guns. You were on and everyone knew you. Next thing you back in philly with little to no money and nobody cares cause you ain't making no hits










Artist b is like a currency. You might have had another deal before so you kinda known. Or you just grinded on your own. You charted once, very low. You sold 20k albums on your own. You do shows and can get 3000 people to show up. You have 4 labels who want to sign you

Well now you can start making demands. Hey if def jam won't give you a non refundable advance, then Sony will. If Sony won't let you keep your publishing, then Atlantic will. You can negotiate. You have power. You can get a dollar a record. You can get a release date written in the contract.




A j cole didn't have a buzz. He probably got screwed on rap. But he produces. Producers gonna always make more. For one he doesn't have to pay other producers. And he gets writing credit and publishing AND producing pay and publishing. So he gets paid twice off all his records

nikkas like wayne and drake gotta be eating though right?

 

[B86]

tyga is literally in my top 5 worst rappers of all time

I don't fukk with Tyga neither but nikka you talkin stupid

 

[MoneyBags]

I don't fukk with Tyga neither but nikka you talkin stupid

you don't fukk with him either, all I needed to see.

 

[Uncle Kingpin]

Obvious you know nothing about business. Go sit down. Billion dollar companies invest billions of dollars into advertising every single day. They make a 10-30% return on their investment. Every single day. AKA billions of dollars. EVery single day. Which is why they are billion dollar companies in the first place.

Plenty of independent people seeing 10-30% returns on their investment daily. Ever heard of a dotcom billionaire? How bout a dotcom millionaire? You know all the kids getting rich before they hit 25 using the internet? Their advertising. The internet is run by ads. This fukking site is run by ads. Half the apps on your phone and tablet are run by ads. Obvious you don't know what the fukk you're talking about.

And yea you do see a 10-30% return on campaigns up to a certain point. At that certain point you flooded the market and its time to diversify. Thats why millionaires hire a whole fukking firm of nikkas to sit there and run tests and diversify campaigns for them.

what kind of smart dumb nikka logic is this? Advertising is the least cost-efficient method of ROI because it's not guaranteed, thats why it's the first line to get cut in any budget when profits are low. If what you say was anywhere close to reality, record companies would promote artists who are not selling MORE, instead of drop them or shelve them.

 

[Couth]

what kind of smart dumb nikka logic is this? Advertising is the least cost-efficient method of ROI because it's not guaranteed, thats why it's the first line to get cut in any budget when profits are low. If what you say was anywhere close to reality, record companies would promote artists who are not selling MORE, instead of drop them or shelve them.

You sound dumb. Bigger risk right? So bigger reward? DURRRRRRRRRRRRRR


Thats how you get a 10-30% return cuz youre basically going into it risking all your money. BUT if you actually do your research and pay people to MANAGE AND TEST campaigns you minimize your risk. If you use spy tools (which every big marketer does) you take basically all risk out of the equation. Only thing you have to worry about is flooding your audience, which if you tested right, won't ever happen.

I'm not talking about promoting records. Records don't even sell anymore. I'm not talking about promoting your own shytty product, i'm talking about promoting someone elses products and then taking your cut of the cash. And when you promote for someone else you can jump out at anytime. That clubs no bringing you enough money anymore? Invest in their competitors. This websites not making conversions anymore? Invest in their competitor. Its about following the money.

You obviously don't know what you're talking about. This shyt is more profitable then the stock market. You chase the money , you test the market, you spy on competitors, and you tweak your shyt around so that you are always in profit. You don't just drop a milli on ads then hope for the best.

 

[SleezyBigSlim]

It has to be the right kind of advertising, target the advertising as best you can. Don't promote an album on the food network. Also a lot of companies are burning through cash thinking advertising will fix there problems, your product has to actually be good. I see a fukking Xbox comercial everytume I turn on the tv, yet PS4 is breaking sales records.

 

[Uncle_Ruckus]

Should have went on that Wiz tour to get some buzz going. Instead he here complaining about it being put in the bushes with no one realizing he even has an album coming out. Smart move tyga

 

[#DatGuyWelbz]

IDK but Tyga has a LEGIT reason to be tight............Tyga-40 mill (produced by kanye west ) WOOOOOOOOW

French, Tyga and Yeezy

 

[Uncle Kingpin]

You sound dumb. Bigger risk right? So bigger reward? DURRRRRRRRRRRRRR


Thats how you get a 10-30% return cuz youre basically going into it risking all your money. BUT if you actually do your research and pay people to MANAGE AND TEST campaigns you minimize your risk. If you use spy tools (which every big marketer does) you take basically all risk out of the equation. Only thing you have to worry about is flooding your audience, which if you tested right, won't ever happen.

I'm not talking about promoting records. Records don't even sell anymore. I'm not talking about promoting your own shytty product, i'm talking about promoting someone elses products and then taking your cut of the cash. And when you promote for someone else you can jump out at anytime. That clubs no bringing you enough money anymore? Invest in their competitors. This websites not making conversions anymore? Invest in their competitor. Its about following the money.

You obviously don't know what you're talking about. This shyt is more profitable then the stock market. You chase the money , you test the market, you spy on competitors, and you tweak your shyt around so that you are always in profit. You don't just drop a milli on ads then hope for the best.

Advertising music is more profitable than the stock market brehs...

 

[RAX 010]

Why didn't he just go on tour with Wiz?

 

[Couth]

Advertising music is more profitable than the stock market brehs...

Obviously didn't read my post. I said nothing about advertising music. Only cash music generates is through shows.


And you obviously don't know shyt about stocks either. You can expect a 5% roi trading stocks/forex. And thats assuming you're good at it. Which most people aren't cuz the stock market is a lot more volatile then marketing.

Go do some research and sit your lil ass down.

 

[Trill Bellamy]

nikka told @dora_da_destroyer she aint know anything about marketing nikkas I tell ya

 

[The Devil's Advocate]

nikkas like wayne and drake gotta be eating though right?

yes they are eating.. yes they are stupid rich... but they are NOT getting what they are owed

as i told someone before... this is birdman... there are years worth of legal documents of him not paying people.. and that's just the legal

there's decades of artists saying they never got paid right... including both wayne and drake


so basically... are you happy getting 5 million if you are owed 15?

 

[The Devil's Advocate]

It has to be the right kind of advertising, target the advertising as best you can. Don't promote an album on the food network. Also a lot of companies are burning through cash thinking advertising will fix there problems, your product has to actually be good. I see a fukking Xbox comercial everytume I turn on the tv, yet PS4 is breaking sales records.

high end companies don't have to advertise

not to say ps4 is high end

but have you ever saw a lambo commerical?? rolls royce?? rolex??

some companies have pure name recognition.. they don't have to advertise... you're right on that.. their product sells itself