Outkast and No Limit kicked in the door in 97-98, by 2000 hip-hop was kinda 60%-40% in favor of NYC. Then about to 2003... Atlanta (especially) and New Orleans, Memphis had clearly taken over aside from 50 Cent, Dipset and Rocafella. After 2003 that all you ever saw were Magazine articles talking about "How can we bring hip-hop back to NY"
At that point nikkaz didn't even wanna listen to NY hip-hop anymore, especially here in Baltimore.
The ironic thing about is that by the mid-2000s it was the NY rappers complaining about southern rappers not fukking nikkaz from other regions particularly NYC.
It was just crazy how the south to took that shyt over.
here in la southern artists were ridiculously over. i was in the 8th grade in 98-99, and no limit had it locked up. i remember a bunch of dudes being hyped for mia x's album at the time. it might help that the west coast never seemed to have an issue with the south though