http://www.forbes.com/forbes/2012/0...ce-new-jersey-ultimate-neighborhood-bank.htmlA nearly mile-long stretch of Oak Tree Road in Edison, N.J. is known as Little India for good reason: Every single store there–grocers, clothing retailers, restaurants, jewelers and even an auto repair shop–is owned by an Indo-American. Everyone from India knows about Oak Tree Road, says Bipin Patel, the 55-year-old founder of Speedy Mart Food Stores, which operates 35 convenience stores in New Jersey, New York and Pennsylvania. It is as well known as Calcutta.
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With Patel are three other business owners: Dilip Patel (no relation), a 57-year-old liquor and convenience store owner; Mahesh Shah, a 62-year-old pharmacist who owns a string of drugstores in New York and New Jersey; and Manher Shah (no relation to Mahesh), a 73-year-old accountant. The men all wear smart business suits and shirts open at the collars. All emigrated from India 20 or more years ago and scratched their way up the ladder. And now, with the money theyve made and the expertise theyve gained, theyre helping more recent Indian immigrants start their own businesses.
Together these four men have helped fund (sometimes with interest-free loans) more than 200 small businesses owned by fellow Indo-Americans. (For advice on how to invest in friends and relatives ventures, see p. 126.) Doing so, they believe, makes for a stronger neighborhood and a thriving downtown area, and perhaps creates a bit of good karma. It is better than investing in the stock market, says Mahesh. It lifts everybody up. Its better to help somebody to be independent so he can support himself. And maybe in the future someone will help you.
It is, in some ways, the antithesis of Lendingclub.com (see p. 172), where return-hungry investors make high-interest-rate loans to anonymous strangers based on their credit scores.
Bipin, Dilip, Mahesh and Manher prefer the old-fashioned practice of investing in people you know–often by face and name but at least through common cultural norms. Craig Galbraith, a professor at the Cameron School of Business at the University of North Carolina Wilmington, who studies ethnic economies, calls it social capital. Says Galbraith: In economic terms it means the unique cultural attitudes and well-understood behaviors within an ethnic community that encourages people to do business with each other, almost like members of a club.
The use of social capital is fairly common in immigrant communities, according to Miliann Kang, a professor at the University of Massachusetts Amherst. Sometimes theres a monthly pot that a group of people pays into. Each month a different participant takes home the pot, using it to fund a business, education or even a wedding.
In the Korean immigrant community these pots are called kyes. In the Mexican community, tandas. The Vietnamese refer to them as hos. Says Kang: The reason they are so popular is because many in these communities dont have access to bank loans. The funding functions as the glue that holds these societies together and as a way of helping each other out. There are very few things one person can accomplish alone.
The Indo-American entrepreneurs of Edison feel the same way but have gone about it in a different manner: They individually help out others in the community. And together, in 2007, they created a federally insured community pot.
Those pots sound like Susu to West Indians, but they don't use them for businesses. It's more for bills or whatever.