Just because cable news call themselves news doesn't make them so. They are now like 90% infotainment and 10% actual news if something big enough happens that they must cover it.
When people think of news in the traditional sense, they think about reporting on current events, including those that have nothing to do with politics or the two American parties. Yet, cable news is 90% just a reporting and gossip on American political figures and political intrigue. That isn't news. That's basically talk radio in TV form now.
Trump brings fukkery and ratings. Like everyone hatee on Gator reloaded threads or zays, yet their threads stay doing numbers. People flock to gossip and fukkery and trump brings that. But that isn't news. It's the political TMZ