Why is ESPN still dikkriding Jordan after all these years?

[K-ZOE]

I'll never forget David Robinson's "send off" during the Finals against the Knicks.

They gave one of the greatest centers ever a halftime segment on a couch.

D Rob retired in 2003. SA beat NY in the finals in 99.

Back on topic, dudes are really confused why the greatest player in NBA history is getting alot of love on his 50th birthday? 50th? 50, the milestone number used to celebrate significant events and achievements like birthdays, anniversarys, memorials, etc? Word? Y'all don't know why? Oh ok. That's all I'm gonna say bout that.

As for the NBA not being marketed like the NFL/MLB.......it's because they can't. Basketball players have more face recognition than MLB/NFL players. Why? NBA players where considerably less gear than them. They are easier for the casual fan to recognize. Football players have helmets on most of the time and MLB players wear hats and then you also have catchers masks.To a casual NFL fan like myself, I have no clue who these dudes are unless they're superstars. I live in Owings Mills Md. Do you know how many Ravens I've encountered and had no idea? My 1st week out there I'm in the gas station and everybody is drooling over Jonathan Ogden. I think theyre staring at dude cuz his head is the size of a microwave oven. Only when a white dude said "man, J.O. cool huh?" did I realize who he was. So it's much harder to market 1 football player over everyone else when he's hard to recognize while playing his sport unless youre a diehard fan. It sounds basic but it's true. I've taken marketing classes and took a class called the Sociology of Sports that support this. So don't fault the NBA for taking the smart marketing route available to them. Plus MJ deserved every bit of shine. I'm a Knicks fan and I know this. It's not like the NBA pumped mega marketing bucks into Reggie Theus cuz he was light skinned with that good hair...

 

[mson]

But it opened them to loses and having to put the genie back in the bottle.

Did you not see how the results of "the next MJ" hurt the players involved?

People operate business for the return customer. That's LONG money. Not fly by night "casual" interest.

They more than tripled their business and bought in millions of customers worldwide, nobody in their right mind would turn that down. They tried to pass the torch and just miscalculated the loyalty of the casual fan towards the new stars.

What business model do you think should the NBA have implemented?

 

[NYC Rebel]

D Rob retired in 2003. SA beat NY in the finals in 99.

Back on topic, dudes are really confused why the greatest player in NBA history is getting alot of love on his 50th birthday? 50th? 50, the milestone number used to celebrate significant events and achievements like birthdays, anniversarys, memorials, etc? Word? Y'all don't know why? Oh ok. That's all I'm gonna say bout that.

As for the NBA not being marketed like the NFL/MLB.......it's because they can't. Basketball players have more face recognition than MLB/NFL players. Why? NBA players where considerably less gear than them. They are easier for the casual fan to recognize. Football players have helmets on most of the time and MLB players wear hats and then you also have catchers masks.To a casual NFL fan like myself, I have no clue who these dudes are unless they're superstars. I live in Owings Mills Md. Do you know how many Ravens I've encountered and had no idea? My 1st week out there I'm in the gas station and everybody is drooling over Jonathan Ogden. I think theyre staring at dude cuz his head is the size of a microwave oven. Only when a white dude said "man, J.O. cool huh?" did I realize who he was. So it's much harder to market 1 football player over everyone else when he's hard to recognize while playing his sport unless youre a diehard fan. It sounds basic but it's true. I've taken marketing classes and took a class called the Sociology of Sports that support this. So don't fault the NBA for taking the smart marketing route available to them. Plus MJ deserved every bit of shine. I'm a Knicks fan and I know this. It's not like the NBA pumped mega marketing bucks into Reggie Theus cuz he was light skinned with that good hair...

Anyone argue MJ wasn't deserving of shine?

Congrats on taking that class but the NBA fukked up not investing into their teams, opting for players.

 

[mastermind]

Dog you are a former football player yourself. Of course you're gonna have a connection to the game that you pass on..

I'm talking about the casual fans that say they won't watch the NBA because of lack of fundamentals and skill level, but will watch Wisconsin put up 38 points in a Big 10 game because 4 of the starters look like them..

The only business model that can compete with that is homegrown white talent..

If 30 of the starting NFL QBs looked like Vick lets see how excited the average casual fan would be to pass that tradition down to their kids..

They watch Wisconsin and big 10 ball because the school (and coach to a lesser extent) is consistent. Just like Kentucky, UCLA, UNC, Duke, Indiana are called Blue Blood schools.


The NBA has the Lakers and the Celtics as the only lasting rivalry and "national" teams. Everyone else is dependent on the star players.

 

[unit321]

Speaking of dikkriding, ESPN will dikkride whoever they want. I mean look at previous shows in the fall of 2012 and the ESPN magazine issues around that time. They were dikk riding Tim Tebow. Think about it.

 

[K-ZOE]

Anyone argue MJ wasn't deserving of shine?

Congrats on taking that class but the NBA fukked up not investing into their teams, opting for players.

How does questioning why they marketed him so hard not
imply he wasn't deserving?

Thanks. Learning is cool. How did they fukk up? The NBA has beaucoup cash and is now global. I think its right behind soccer in world popularity. It is the casual fan that generates money for sports leagues, not diehards that know every players PER ratio or how fast they run the 40. It's why they still let dumb ass fans vote for all star NBA starters. So if you market facially recognizable players as opposed to teams AND it works for you......how did they fukk up? I mean other than the fact that YOU don't like it?

 

[NYC Rebel]

How does questioning why they marketed him so hard not
imply he wasn't deserving?

Thanks. Learning is cool. How did they fukk up? The NBA has beaucoup cash and is now global. I think its right behind soccer in world popularity. It is the casual fan that generates money for sports leagues, not diehards that know every players PER ratio or how fast they run the 40. It's why they still let dumb ass fans vote for all star NBA starters. So if you market facially recognizable players as opposed to teams AND it works for you......how did they fukk up? I mean other than the fact that YOU don't like it?

They lost money after MJ left and went through a period of struggle.

They'll never get those fans back. "I was a Bulls fan back in the day" says it all.

That money was short.

Post-Jordan decline

The retirement of Michael Jordan set in motion the decline in NBA ratings which continues today. Ratings for the 1999 NBA Finals (which in fairness, came after a lockout shortened season) were down significantly from the previous year, from an 18.7 to an 11.3. Primetime regular season games, which had become fairly routine (and highly-rated) during the Jordan years, set record lows for NBC once Jordan retired. With the rise of the Los Angeles Lakers in the early part of the 2000s (decade), ratings improved, but never to the level of the 1980s or 1990s.The highest NBA Finals ratings on NBC after Jordan left was the 2001 Finals, which featured the dominant and then-defending champion Lakers with Shaq and Kobe Bryant versus the polarizing Allen Iverson and the underdog Philadelphia 76ers. The ratings for that series were a 12.1, still down 35 percent from 1998. NBC's last Finals, in 2002, came after a resurgence in playoff ratings (including a 14.2 rating for Game 7 of the Western Conference Finals). However, the Finals itself registered the lowest ratings the event had seen since 1981, topping out at a 10.2 average.

 

[OG Talk]

You think most people know who Joe Flacco if he walked down the street?

You keep making the NBA a victim of cism rather than a shytty business model.

Like I said earlier...my homegirl put together their HR department less than a decade ago.

That's horrible....

100% of them know Joe Flacco's not a nikka

And hell yeah I'm chalking it up to cism.. I talk to middle aged white guys all the time that go through their spill about why they don't watch the NBA anymore and their story never adds up.. You think the average fan cares about an internal HR department?



Like I said.. Give the league 10 Larry Birds(which the NFL currently has) and watch how much protection is given..Watch how the popularity sky rockets.. Without making on single change to the model..The fact that the NBA is known as the "thug league" is a direct result of the protection given to the NFL for maintaining that power structure...

 

[Lefty Gunz]

Didn't ESPN do the same thing celebrating MJ's 20th anniversary since it's Rookie Season?

 

[tremonthustler1]

I'm not picking on the NBA for that reason.

You're talking about a league that didn't have a human resources department until my homegirl put one together for them 7 years ago.

Out of the three major sports, they operate along the worst lines and act like a fly by night operation.

As someone who works closely with them, this is too true.

They compound the stupidity by not trusting fresh minds. They'll let fresh young players elevate the brand on the court, but not off of it. Really ridiculous.

 

[ExodusNirvana]

MJ was a major reason why sports gained the foothold in America that it did.

 

[K-ZOE]

They lost money after MJ left and went through a period of struggle.

They'll never get those fans back. "I was a Bulls fan back in the day" says it all.

That money was short.

Post-Jordan decline

The retirement of Michael Jordan set in motion the decline in NBA ratings which continues today. Ratings for the 1999 NBA Finals (which in fairness, came after a lockout shortened season) were down significantly from the previous year, from an 18.7 to an 11.3. Primetime regular season games, which had become fairly routine (and highly-rated) during the Jordan years, set record lows for NBC once Jordan retired. With the rise of the Los Angeles Lakers in the early part of the 2000s (decade), ratings improved, but never to the level of the 1980s or 1990s.The highest NBA Finals ratings on NBC after Jordan left was the 2001 Finals, which featured the dominant and then-defending champion Lakers with Shaq and Kobe Bryant versus the polarizing Allen Iverson and the underdog Philadelphia 76ers. The ratings for that series were a 12.1, still down 35 percent from 1998. NBC's last Finals, in 2002, came after a resurgence in playoff ratings (including a 14.2 rating for Game 7 of the Western Conference Finals). However, the Finals itself registered the lowest ratings the event had seen since 1981, topping out at a 10.2 average.

Word son? Why didn't you post the 1st part of the wikipedia page you got this from? Here, I'll do it for you:

The National Basketball Association achieved a rapid rise and fall in television ratings from the 1997-98 season, when ratings for the NBA Finals achieved a record high, to the 2002-03 season, when ratings for the same event hit an all-time record low. Blame for this rise and fall has been pinned on the destructive NBA lockout which occurred right after the 1998 season. The lockout wiped out thirty-two games of the 1998-99 season and caused fan apathy. Other blame has been put on the retirement of Chicago Bulls star Michael Jordan, also on backlash against the "hip-hop" culture of the league, and as well as heavy competition from prime time programming such as American Idol, the CSI shows, and Dancing With The Stars.

Despite the problems in the early-to-mid-2000s (decade), the NBA's regular season ratings average was (and is) on par with Major League Baseball's, and ratings for the finals continue to outdraw competing events that occur during the same month, such as golf's U.S. Open and the Stanley Cup Finals.
Since 2007, NBA ratings have steadily risen, thanks to the resurgence of nationally recognized NBA teams, their star power, and their annual presence in the NBA Finals. Game 7 of the 2010 NBA Finals had the best rating for a basketball game in the contemporary NBA on ABC era, and the 2011 Finals held steady in the ratings department as well. Both series drew over a 10 rating, beating the World Series in consecutive years for the first time ever.
However, despite the declining TV ratings in the early 2000s (decade) and moderate ratings after, NBA's television audience is often younger, and thus very attractive to advertisers.

You're equating a dip in ratings with a loss of money. Not true. I'm talkin about money because you brought it up. It is a known fact there was a brief decline in popularity after MJ retired if you plan to change the argument to loss of popularity. You said 'money', so I'm talking bout the money.

 

[phillycavsfan]

I saw Magic tweet that MJ would beat Lebron 10 times out of 10 in a 1vs1.

These cats are drunk on nostalgia. My question is this; how would Jordan deal with Lebron's obvious rebounding advantage?

 

[keon]

wtf does his 50th birthday gotta do with anything sports related

This nikka been retired for 10 years. His last title was 15 years ago. Why we still hearing about him? I don't care if old ass nikkas think he's the GOAT. New age nikkas don't care. I'mma 80s baby, so I don't care about what he did in the 90s.

I want us to talk about todays players not some old nikka that played 20 years ago.

Hopefully when our generation takes over places like ESPN, we won't waste our time talking about nikkas from 20 years ago.

No they don't.

No athlete has singularly defined one sport more than MJ....and it's to a fault.

ESPN and NBA fans don't allow themselves a chance to move on from him.

i wouldnt mind all this stanning if they did it for other goats like Gretzky or Pele(or maradona).

I'll never forget David Robinson's "send off" during the Finals against the Knicks.

They gave one of the greatest centers ever a halftime segment on a couch.

 

[frush11]

You think most people know who Joe Flacco if he walked down the street?

You keep making the NBA a victim of cism rather than a shytty business model.

Like I said earlier...my homegirl put together their HR department less than a decade ago.

That's horrible....

But there is a point to what he's saying.