Why The Beef With 360 Deals?

CodeBlaMeVi

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Yep. All of it.

If Nicki signed a 360, her label get a portion of all the shyt she does, including her season as a judge on idol.
You may think its crazy but without the label, that opportunity wouldn't presented itself to begin with. That's a label's key argument. I feel the percentage or what monies earned should be contingent on how much the label initially invest.
 

Danie84

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In this shrinking Titanic music business, doesn't the 360 deal amounts to 180 these days:patrice:

...rhetorical question for the Coli A&R's ou chea::duck:
 

Turbulent

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You may think its crazy but without the label, that opportunity wouldn't presented itself to begin with. That's a label's key argument. I feel the percentage or what monies earned should be contingent on how much the label initially invest.
i feel like it should be contingent on whatever they agree to :manny:
 

CodeBlaMeVi

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i feel like it should be contingent on whatever they agree to :manny:
Of course, but I mean if one is negotiating. If you're shooting $1,000,000 then they can ask for 25% of whatever but do not talking 60% and chip damn near nothing.
 

Turbulent

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Of course, but I mean if one is negotiating. If you're shooting $1,000,000 then they can ask for 25% of whatever but do not talking 60% and chip damn near nothing.
i feel you and unltimately i think we agree. what i'm saying is, the artist must be buying something that the label is selling if they are giving up that much. even if it's just a dream they are buying. the artist is buying the right to associate their name to the brand of the label, buying the "status" that comes with being signed to a major, they are buying "credibility" in the industry and so on. how much is that really worth? not much today if you ask me but who am i to tell the label what price to charge for the sale of a feeling when the artist is willing to buy at that price?
 

JQ Legend

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I personally dont mind a 360 if the percentages are reasonable

Giving away publishing is what I'd be scared of
 
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CodeBlaMeVi

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i feel you and ultimately i think we agree. what i'm saying is, the artist must be buying something that the label is selling if they are giving up that much. even if it's just a dream they are buying. the artist is buying the right to associate their name to the brand of the label, buying the "status" that comes with being signed to a major, they are buying "credibility" in the industry and so on. how much is that really worth? not much today if you ask me but who am i to tell the label what price to charge for the sale of a feeling when the artist is willing to buy at that price?
Exactly. That's the issue, at what cost for the bold text. In regards to hip-hop or "urban" for that matter, the lack of true work major labels want to do. They want an artist to grind then trade all that work for their favor and not at favorable terms. Some people may feel like that trade may open doors. It is some truth to it but not 50% of anything profitable I do or creative control.
 

Turbulent

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Exactly. That's the issue, at what cost for the bold text. In regards to hip-hop or "urban" for that matter, the lack of true work major labels want to do. They want an artist to grind then trade all that work for their favor and not at favorable terms. Some people may feel like that trade may open doors. It is some truth to it but not 50% of anything profitable I do or creative control.
i feel like their favor is not worth much today but i also feel like diamonds aren't worth much. it won't stop them from being sold at high prices. I think it's pretty ironic coming from artists who have praised mantras of pimping and hustling and "can't knock the hustle" to then turn around and talk about exploitation...
 

CodeBlaMeVi

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I personally dont mind a 360 if the percentages are reasonable

Giving away publishing is what I'd be scared of
People do not know how profitable that publishing is, especially if they make a sensational song where people making videos to it on YouTube. Plays on SoundCloud, Spotify, Pandora, etc. Pharrell's Happy making buku money because everyone and their momma gotta Happy video and/or cover. Usually, big stars get huge advances by selling a percentage of their publishing to publishing firms. I mention that because I am sure Pharrell sold some of his publishing to a publishing company.
 

CodeBlaMeVi

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i feel like their favor is not worth much today but i also feel like diamonds aren't worth much. it won't stop them from being sold at high prices. I think it's pretty ironic coming from artists who have praised mantras of pimping and hustling and "can't knock the hustle" to then turn around and talk about exploitation...
That is serious irony. I feel the same way. Major labels' worth is their pseudo-oligopoly on commercial radio. No easier way for a record to simultaneously reach millions of consumers.
 

JQ Legend

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I dont get why people with fan bases sign 360 deals

Nipsey not even a superstar like that and even he know he's worth more than that

Unsigned people with little to no buzz are the only people I see benefiting from a 360

Ashanti dropped her own album and it didn't do numbers like that, but at 28k first week, she's gonna get more money when it's all said and done than she would have with a 360 deal
 

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I dont get why people with fan bases sign 360 deals

Nipsey not even a superstar like that and even he know he's worth more than that

Unsigned people with little to no buzz are the only people I see benefiting from a 360

Ashanti dropped her own album and it didn't do numbers like that, but at 28k first week, she's gonna get more money when it's all said and done than she would have with a 360 deal
because fame is a currency as well. being famous gets you more groupie p*ssy, more status to "stunt", etc. for some people, that was the whole point to begin with.
 

CodeBlaMeVi

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I dont get why people with fan bases sign 360 deals

Nipsey not even a superstar like that and even he know he's worth more than that

Unsigned people with little to no buzz are the only people I see benefiting from a 360

Ashanti dropped her own album and it didn't do numbers like that, but at 28k first week, she's gonna get more money when it's all said and done than she would have with a 360 deal
Bingo in the bold text.
 

JQ Legend

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Bingo in the bold text.

Yea but the ironic shyt is these 360 deals are being offered to people already making money

Labels rarely offer money, especially big money to unknown acts

They expect you to do what labels used to be good for (making an artist hot) and then come along and give u some up front money to share the revenue the artist coulda made without them
 
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