Why do you need to not take a loss in the Finals to be better than Jordan? It's better to lose in the Finals than it is to lose earlier.
I'm looking at it solely from a "how do you convince the pro-Jordan camp to see it differently" standpoint. But I realize they will never see it differently.
I could sit here and say that it's more impressive for LeBron to go to 10 Finals (eight in a row), and it is, but people will just say "He lost more than he won" or "I'd rather go 6-0 as opposed to 4-6"
I'm more than open to Jordan not being the GOAT. I personally just haven't conjured up the right argument to step forward with it.