Anyone denying that Kanye kept Jay-Z culturally relevant is lying to themselves. Jay wants to be Kanye so damn bad its disgusting. He has bitten him every step of the way. Stop hiding behind album sales. MCHG sold a lot of records (although it had the Galaxy gimmick behind that) but it made no dent in music whatsoever. No dent in the culture. It disappeared as quickly as it was released. Yeezus only sold $600k but is there one person on the planet who hasn't listened to that album? Everyone has heard it, probably multiple times. Still has people arguing about it to this day.
Jay's relevance was on the ropes before Ye hooked him up on Swagga Like Us/Run This Town and laced him with those beats on BP3, then WTT was the icing on the cake.
Another jaded post.
You think there are a sizable amount of people that heard Yeezus and not MCHG.
Also, what dent in the culture did Yeezus make.
Holy Grail, FWM, ON the Run, and Tom Ford were played more than any Yeezus song and made way more noise.