How is Wale's new album only projected to sell only 23k-27k? What is he doing wrong?

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I had no clue he was dropping an album... he’s bad at marketing himself and he’s to quiet ... people wanna see the artist more transparent theses days
 

DarkmanX

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I think part of it is cuz hes been quiet & lowkey for a while. In this day & age its real bad to disappear from
the limelight even for 6 months. They'll jump to the next.
 

The Devil's Advocate

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Funny thing is, Wale was on Breakfast Club years ago and answered his own question to why people don't fukk with him

Wale literally asks and answers, "So why you think people don't fukk with me like the others in my generation (cole, drake, big sean)............. Is it my inflection and enunciation............"

Yeeeeeeeeeeeeees nikka.. I'm from the DMV, been hearing the accent all my life. Wale's is still EXTRA. Then the way he kind of fumbles over his words, like he's trying to fit too much into a bar... It makes his whole flow different than everyone else. And not in a good way. But a, you better be from the trenches of DC to even catch all of it, and then you still out of luck on a few things"

Women ain't trying to hear that mush mouth stuff.. Which would be fine if the beat and hook kept their attention like mumble rap.... it doesn't usually. But when you get him on someone else's mumble rap (no hands), or he slows down and raps to the women (lotus flower bomb), it works to perfection
 

Sad Bunny

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Funny thing is, Wale was on Breakfast Club years ago and answered his own question to why people don't fukk with him

Wale literally asks and answers, "So why you think people don't fukk with me like the others in my generation (cole, drake, big sean)............. Is it my inflection and enunciation............"

Yeeeeeeeeeeeeees nikka.. I'm from the DMV, been hearing the accent all my life. Wale's is still EXTRA. Then the way he kind of fumbles over his words, like he's trying to fit too much into a bar... It makes his whole flow different than everyone else. And not in a good way. But a, you better be from the trenches of DC to even catch all of it, and then you still out of luck on a few things"

Women ain't trying to hear that mush mouth stuff.. Which would be fine if the beat and hook kept their attention like mumble rap.... it doesn't usually. But when you get him on someone else's mumble rap (no hands), or he slows down and raps to the women (lotus flower bomb), it works to perfection
This too.

Voice is turrible.
 

BK The Great

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He doesn’t look like the type to want fame, and the youth don’t rally know who he is. They into the new generation rappers of today.
 

hayesc0

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Tbh he doesnt have the personality that will sale alot of records and hes in the wrong era lol.
 

THE MACHINE

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Wale's been too inactive and has tarnished his image pretty bad over the years so not surprised.

I had no clue he was dropping an album... he’s bad at marketing himself and he’s to quiet ... people wanna see the artist more transparent theses days

I think part of it is cuz hes been quiet & lowkey for a while. In this day & age its real bad to disappear from
the limelight even for 6 months. They'll jump to the next.

Herein is the problem. Something about him makes people not want to hit "click" on his music. This isn't you guys' fault but in the last 24 months he's released 2 albums, 3 EPs and a handful of loosies, multiple breakfast club and hot 97 interviews. He's been really active. But again, something about his brand doesn't drive people to his music. Those EPs are some of his best work. Check out Cassius, Salary Kaep, Negotiations, Staying Power
 
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