How is Wale's new album only projected to sell only 23k-27k? What is he doing wrong?

Joined
May 14, 2013
Messages
2,309
Reputation
1,669
Daps
10,144
Reppin
NULL
I feel like you need a big ass white fanbase to generate real sales. :merchant:Kendrick, Logic etc., everybody who go platinum in this era, all have huge white fan bases. Young nikkas who rap street shyt (i.e. NBA Youngboy) all have young ass white kids on lock. Wale got a huge hit in urban radio which don't translate into album sales. It's mostly white folks buying albums, going to concerts etc. The whole concept of buying albums been played out for years. :dahell:Like been played out since the Best Buy/Sam Goody buying physical CD's era if we being honest. Why buy a record when you can hear the whole thing on YouTube whenever you want? Jay Z smart because you can't hear most of his catalog on YouTube and basically have to buy his shyt unlike everyone else. :scusthov:Unless the machine pushes you and overrates your music, you won't be seeing sales like that unless you're white or have gained a white audience thanks to the machine pushing you down everybody throat. :usure:Even though Wale got a huge hit song, the machine ain't pushing him as a person. Whenever K Dot, Logic of J Cole drop a sing or album, every white ass mainstream publication do a damn mini-biopic on their lives and say how they are changing music, raising the bar etc. etc. etc. :unimpressed:the machine creates album hype. I ain't even know Wale had an album coming out. But when Logic, K Dot or Cole coming out with an album, you already know even if you don't give a fukk, which I don't. :sas2:I feel like every album the machine has labelled as classic in the last ten years is not a classic and couldn't hold a candle to a bad 90's rap album, but the machine needs masses of white folks to believe that shyt is classic to buy it. :hubie:
 

Marlo Barksdale

Really out chea
Joined
Nov 18, 2016
Messages
4,088
Reputation
1,538
Daps
16,901
Reppin
Tha M
Despite the sales On Chill continues to do well


Honestly top airplay just means your label is putting that bag behind your record. The reason "On Chill" is getting pushed to the moon even tho Wale is "cold" is because Hitmakka produced it. He's the VP of A&R at Atlantic, which is under Warner Brothers (Wale went from Atlantic to Warner Brothers this album). WB is gonna push this to the moon because this is a song in their system with their "golden producer."

It makes them look good and has nothing to do with Wale. You see he was ranting about how they were messing up his album rollout last week. Yeah, because they don't care about him as an artist. They're are only concerned about Hitmaka's song doing numbers.

Add in the fact that Wale has a personality that makes him unlikeable and that means the staff isn't going to work hard to promote him.
 

seabreeze80

All Star
Joined
Feb 21, 2017
Messages
3,628
Reputation
575
Daps
11,246
He tries to hard to cater to a fan base that rejects him for obvious reasons. He tried to use the "its because I'm not light skinned" excuse but that's not true. His rapping is mediocre. The only thing worth listening to are the features on his songs.
 

BeachBum Unreal

SD Born & Raised: 760, 619
Joined
Oct 22, 2017
Messages
5,510
Reputation
445
Daps
11,423
Reppin
San Diego
Honestly top airplay just means your label is putting that bag behind your record. The reason "On Chill" is getting pushed to the moon even tho Wale is "cold" is because Hitmakka produced it. He's the VP of A&R at Atlantic, which is under Warner Brothers (Wale went from Atlantic to Warner Brothers this album). WB is gonna push this to the moon because this is a song in their system with their "golden producer."

It makes them look good and has nothing to do with Wale. You see he was ranting about how they were messing up his album rollout last week. Yeah, because they don't care about him as an artist. They're are only concerned about Hitmaka's song doing numbers.

Add in the fact that Wale has a personality that makes him unlikeable and that means the staff isn't going to work hard to promote him.
Hitmaka didn’t produce On Chill it was LT Moe, & Wale always has a hit lead single throughout his history with various producers.
 

The Mad Titan

Veteran
Supporter
Joined
May 27, 2012
Messages
51,330
Reputation
13,102
Daps
129,517
Wale can really rap

But man the rapping singing lane he continues to ride in is all but dried up, like I don't even know if Drake can drop another one of those tracks and make it pop in this current climate.


Like if he didn't pop a couple years ago when that was the WAVE he's not gonna pop now doing the same thing.


Wale should have dropped a album full of bars, with none of this romantic or sentimental stuff and singing.

He does it well, but I really ain't trying to hear that from him...again.



Also he tends to sound like he's complaining when he's rapping, but it falls more on the side of whiney complaining.


I like wale, I think his bars are top notch. Sadly the way he delivers them makes me not interested to listen
 

tremonthustler1

aka bx_representer
Joined
Apr 30, 2012
Messages
87,045
Reputation
10,059
Daps
216,621
Reppin
My Pops Forever RIP
I feel like you need a big ass white fanbase to generate real sales. :merchant:Kendrick, Logic etc., everybody who go platinum in this era, all have huge white fan bases. Young nikkas who rap street shyt (i.e. NBA Youngboy) all have young ass white kids on lock. Wale got a huge hit in urban radio which don't translate into album sales. It's mostly white folks buying albums, going to concerts etc. The whole concept of buying albums been played out for years. :dahell:Like been played out since the Best Buy/Sam Goody buying physical CD's era if we being honest. Why buy a record when you can hear the whole thing on YouTube whenever you want? Jay Z smart because you can't hear most of his catalog on YouTube and basically have to buy his shyt unlike everyone else. :scusthov:Unless the machine pushes you and overrates your music, you won't be seeing sales like that unless you're white or have gained a white audience thanks to the machine pushing you down everybody throat. :usure:Even though Wale got a huge hit song, the machine ain't pushing him as a person. Whenever K Dot, Logic of J Cole drop a sing or album, every white ass mainstream publication do a damn mini-biopic on their lives and say how they are changing music, raising the bar etc. etc. etc. :unimpressed:the machine creates album hype. I ain't even know Wale had an album coming out. But when Logic, K Dot or Cole coming out with an album, you already know even if you don't give a fukk, which I don't. :sas2:I feel like every album the machine has labelled as classic in the last ten years is not a classic and couldn't hold a candle to a bad 90's rap album, but the machine needs masses of white folks to believe that shyt is classic to buy it. :hubie:
A Boogie might be the exception to the rule
 

L&HH

Veteran
Joined
May 18, 2012
Messages
53,654
Reputation
5,900
Daps
162,716
Reppin
PG x MD
I feel like you need a big ass white fanbase to generate real sales. :merchant:Kendrick, Logic etc., everybody who go platinum in this era, all have huge white fan bases. Young nikkas who rap street shyt (i.e. NBA Youngboy) all have young ass white kids on lock. Wale got a huge hit in urban radio which don't translate into album sales. It's mostly white folks buying albums, going to concerts etc. The whole concept of buying albums been played out for years. :dahell:Like been played out since the Best Buy/Sam Goody buying physical CD's era if we being honest. Why buy a record when you can hear the whole thing on YouTube whenever you want? Jay Z smart because you can't hear most of his catalog on YouTube and basically have to buy his shyt unlike everyone else. :scusthov:Unless the machine pushes you and overrates your music, you won't be seeing sales like that unless you're white or have gained a white audience thanks to the machine pushing you down everybody throat. :usure:Even though Wale got a huge hit song, the machine ain't pushing him as a person. Whenever K Dot, Logic of J Cole drop a sing or album, every white ass mainstream publication do a damn mini-biopic on their lives and say how they are changing music, raising the bar etc. etc. etc. :unimpressed:the machine creates album hype. I ain't even know Wale had an album coming out. But when Logic, K Dot or Cole coming out with an album, you already know even if you don't give a fukk, which I don't. :sas2:I feel like every album the machine has labelled as classic in the last ten years is not a classic and couldn't hold a candle to a bad 90's rap album, but the machine needs masses of white folks to believe that shyt is classic to buy it. :hubie:
I’ve been saying this for years. It’s simple math. There’s 250 million white people and like 30 million black people in this country.

Youngboy actually has large mostly young black audience. That’s why his numbers are so big on YouTube. Those little youngins aren’t paying for streaming services. He hasn’t really had that crossover song
 

L&HH

Veteran
Joined
May 18, 2012
Messages
53,654
Reputation
5,900
Daps
162,716
Reppin
PG x MD
Gone head dive into fashion Wale, open a boutique in Georgetown and get it popping
I fukk with Wale so nobody take this as hating but the city don’t have enough love for him to do that. I was in &pizza and he was in there the day the caps won the chip last year. Nobody was even trying to approach him. I don’t even think nikkas really recognized him. He was with Phil Ade, another of his homies and like 2 chicks. The &pizza in DuPont Circle
 

dom_p08

Rookie
Joined
Sep 14, 2015
Messages
139
Reputation
10
Daps
189
Wale's sales problem is he didn't get piggybacked into the game by an already esablished top seller or legend, Dr. Dre, Eminem, Jay-Z, Lil Wayne, Kanye didn't bring him out/ cosign him...and if you look at all the top selling rapper's of the last 20 years you'll see that pattern...and he ain't came out as (or pretend to be) gay or be biracial to get white fans, he's not pointing finger guns or holding guns in his videos so lames can't ride around smoking weed bumpin his shyt to feel like they hard :mjlol: at the end of the day he got 7 #1 singles (over a 10 year period) organically, gold albums and has had a great career by any standard imo :yeshrug:
 

Yaboysix

That nikka
Joined
May 28, 2012
Messages
21,922
Reputation
4,217
Daps
54,809
Reppin
Tampa Florida
To be fair, dude could had brought DC Go Go to the mainstream if he would had rolled that style he had on these songs:





Instead, he went the opposite direction with whatever the hell only for rappers like J Cole take his introspective style and succeed with it. :yeshrug:Cold world when you can't find your style even though it always been with you from day one.

Always heard about gogo but didn't understand what it was..rappin over live band!? Ok i can get with that.
 

NV-ME

Make It Hot-ta
Joined
May 14, 2012
Messages
13,353
Reputation
1,094
Daps
27,936
Reppin
FiyaStarter
this album has more singles than he's had in recent memory. the ari lennox/boogie joint, bryson joint & 6lack are all singles that could push this to a solid gold lp. his best pocket since he dropped that mini ep w/ blue moon and new phone. since ambition, he been in that weird territory where he's not as big as cole, drake, kendrick but still a name to draw features and generate top singles. like just below big sean. industry is in a weird place for alot of artists.



^^^the gogo thing. he brought tcb on the road early and had songs like breakdown that had minimal success. thought he really had one with pat your weave. perfect hood chick anthem. have no idea how that bricked, but it seems like thats why he didnt push the gogo thing.
 
Top