he's only able to negotiate because he's one of the best players ever
u coli idiots acting like bron has a deal like that and someone like klay thompson doesn't cuz he has more business skill
if klay asks for a lifetime nike deal they'll
"James this year let lapse his endorsement deal with McDonald’s Corp., instead throwing his weight behind the Blaze Pizza chain, in which he is an investor. Last week James’s multimedia venture, called Uninterrupted, secured a $15.8 million investment from Warner Bros. Entertainment and Turner Sports.
His lifetime deal with Nike could eventually become something similar to Michael Jordan’s. Jordan, 52, is officially the chief executive officer of the Jordan Brand, which continues to release new shoes. Sales of Air Jordan brand shoes topped $2.6 billion last year, according to Forbes.
Such an open-ended deal is very rare. Soccer star David Beckham reportedly has a lifetime deal with Adidas, according to ESPN. Allen Iverson at one time signed with Reebok in what the Associated Press called a "lifetime deal," although those sometimes refer to a player’s career, not his mortality."
LeBron James Signs Unprecedented Lifetime Contract With Nike