without the prestige, you're pretty much FOX.
if you have scripted programming that's successful, that can carry you. It's why CBS doesn't add more to its sports portfolio. It's why they can air Georgie and Mandy's First Marriage and Ghosts against Thursday Night Football and sleep comfortably. With those shows you get the best ads.
NBC got a windfall of cash but they also started taking a beating with their ratings
Prestige doesn't matter money does
Fox has more money at it's disposal than any of the big player thanks to Disney. They have one of the few successful streamers with Tubi using the same tried and true formula, getting blacks to watch.
CBS and paramount are cash strapped and looking to sell their movie studies and certain assets to keep the SEC from breaking them up, as the approval for paramount and CBS to merge was predicated on the stock keeping a certain price that they are struggling with. They also had failure with showtime streaming and paramount is being one of the lowest customer platforms. If they could get more NFL they would if they could get more basketball they would but they are largely out priced in their current iteration.
The only broadcasters with money are NBC and Fox.
Lol, when Thursday broadcast was in play, NBC aired Thursday night football that became a time slot for dead shows, when Amazon took it all the networks have a clean slate to go after each other and they do, they compete. If Amazon could sell the simulcast rights they would. They are trying to do so, but the NFL is blocking them, same with Netflix. They would like to offset the cost of the games they carry by selling simulcast to broadcast networks.
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You have a very poor understanding of how the economics of broadcasting works.
NBC didn't get a windfall of cash when they had Thursday night that game cost a lot to get from the NFL. NFL games are the most prized products everyone can get in the us space, they instantly pull in millions of viewers. Sec football and the big ten are the runners up and then it's hit and miss after that that's why sports rights are so expensive. So largely they make a small profit in getting them. Turner/discovery time Warner found that they weren't making the money they spent on NBA back which is why they let it go and transitioned to college football and doubling down on the NCAA tourny rights.