I'll check out that Diz interview. He always seems privy to all the business behind the scenes. I don't mind listening to him, because he can be very logical, although he's a nutcase at times.
I don't believe the URL lost, because they pretty much follow their business model. Both URL & KOTD have a huge aversion to risk, which has allowed them to stay around all of these years. After seeing these numbers (if true), I believe the URL would be confident to book someone like Mook.
RBE took the risk, and it worked.
URL missed out on "the return," but the thing with Mook is that I don't believe his stock dropped in anyway. Despite whatever I think of his performance, whether he lost, I know he's going to draw. He has so many options as far as battles are concerned. You got Surf, Hollow, & Tay Roc. You even got guys out there like Arsonal (ARP really likes this battle). I do believe the whole PPV thing will get dry at some point, so I really think he should become really active these next couple of years.