As a professed fan of Takashi Shimizu (The Grudge both Japanese and American versions; The Village trilogy from the past few years which is underrated gold), I'd heard of Reincarnation but never actually watched it until last night...and damn, I missed out on this joint.
A Japanese actress begins having strange visions and experiences after landing a role in a horror film about a real-life murder spree that took place over forty years ago.
It's an obscure enough J-Horror that I couldn't find many trailers, and the only ones I found have massive spoilers. But damn, this was J-Horror nostalgia and comfort despite being my first viewing. It could see people being annoyed that it's a bit cliche...it's got all the J-Horror tropes: creepy kids, long hair ghosts, hands popping out of nowhere, creepy doll, and vengeful spirits...but it does all the tropes well.
I think the real flaw here, is that since it retreads scares from bigger J-Horror movies, it doesn't hit the peaks of those movies' scares. That makes certain parts move a little slow. But here's the thing, I like the plot of this movie more than any of the classics. The Ring, the Grudge, Pulse...they all live with a lot of ambiguity, while this movie gives you a very clear "who, what, where, and why."
It has a clever twist on the usual formula, and purposefully gives away the twist as the final act hits so that it can go full crazy at the end. The visuals are dated, but have that classic feel. If you can enjoy the scares or images from Evil Dead, then the bits of stop-motion in this movie ought to have their charm.
I'm a J-Horror stan, particularly for the 00's run, so this movie was practically made for my tastes. But I genuinely loved it. This feels like Shimizu paying homage to The Shining without ripping it off. He made a hotel horror movie of his own, with a Japanese spin. It's got my second favorite ending in any J-Horror movie (Cure beats it, and if you count the K-Horror movie A Tale of Two Sisters, I'd give that an edge too).
Side note: It's a flawed movie, don't miss that. There are pretty big plot contrivances and the visuals feel like 80's American horror rather than a 2000's movie. But damn...I REALLY REALLY enjoyed this movie.