Let's talk about how 50 Cent actually is the mogul that Jay-Z pretends to be..
- Thread starter MegaTronBomb!
- Start date
i dont even have to make 50 threads anymore 
there already amde when i log in now
there already amde when i log in now
whats with the fatherless jabs? 48.5% of black children grow up in a single parent home, and 5 out of every 6 custodial parents are mothers. that's 87%
only a suburban whiteboy would try to pop shyt about someone growing up without a pops that was always around. lets be real, you go to any school in the hood and like 90% of them lil nikkas will not have everyday fathers. you said some shyt about Jay being for fatherless kids, but 50 cent, the nikka you dikk riding, don't even know who his dad is
and I know Mega ain't a suburban whiteboy, I'm just saying tho. fukk Jay-Z and all that, but the fatherless shyt ain't needed
only a suburban whiteboy would try to pop shyt about someone growing up without a pops that was always around. lets be real, you go to any school in the hood and like 90% of them lil nikkas will not have everyday fathers. you said some shyt about Jay being for fatherless kids, but 50 cent, the nikka you dikk riding, don't even know who his dad is
and I know Mega ain't a suburban whiteboy, I'm just saying tho. fukk Jay-Z and all that, but the fatherless shyt ain't needed
truuuuuuuu
i sit back n watch all them documentaries bout them nikkas...n i can hear dame in jay ear on some them country ass nikka down south winnin...we can do it up here too..
thats why he made a hissy fit bout them jackets...kuz no limit shyt was no limit shyt...
nobody on this board cant tell me..when ugk n jay made it to trinidad for the big pimpin video..
pimp c being pimp...
dame was in the background takin notes...so he tried emulatin pimp in the vid..
he looked stupid then more n more in videos ...
here go dame
dame bit the shyt out of pimp...
Still FloW
Gawd Of Shinobi
this thread is stupid on so many levels:
rocawear is still sold. g-unit clothing isn't, nor did it thrive when it was.
jay-z holds significant stock in several successful companies and a sports team. 50 cent attached his name to vitamin water.
jay-z is selling out shows across the globe. nobody cares about 50 cent's music anymore.
after successfully sitting at the top of def jam, jay-z has managed to make a comfortable transition to roc nation, where he's presided over the release of several successful artists. g-unit records is a flop as a label.
@ thread starter.
^^ example of a FATHERLESS fakkit..
Gunit clothing made $100 milli
Gunit trainers made $70 milli
wheres the failure, thats a PROFITABLE brand 50 did ON HIS OWN, Hov had Dame and all his so called white people..
JAY does NOT, I MEAN NOT sell out MSG on his OWN.. Its part of his deal with Live Nation.. They paid him TOO MUCH money NOT TO perform at a big venue, If not for the LN deal Hov will NEVER tour, he has to pay LN that money back and it makes him looks like a superstar..
Get your facts right, Hov NEVER built any brand on his own, He leeched in an made it seem like he was the boss
are you nikkas serious? let's look at 50's "hustles." none of them are making him bank. jay-z heads a record label that is making MONEY. jay-z owns stakes in companies that are HUGE and making him tons of money. 50 does not, vitamin water included. 50 is the one pretending, using his money to make shytty movies that nobody but his closest friends watch.
On the real, he got lucky with Vitamin water. When he took stock instead of money, he had no clue Coke was gonna buy Vitamin Water.
50 Cent Scored Half A Billion Dollars - How 50 made a Killing off Water | Addicted 2 Success
Lighty secured a deal with an eager William Morris.
One of Lighty’s business acquaintances was Rohan Oza, a marketing executive who has just moved from Coca-Cola to a small Queens, N.Y., beverage company called Glaceau. Oza considered himself not a brand manager, but a brand messiah. He believed that passionate proselytizing of his products could transcend costly corporate ad campaigns. Oza’s Vitamin Water brand was doing well at more than $100 million in sales, second only to Pepsi’s Propel brand in the $245 million “enhanced-water” market. He knew how to take them out.
Stealing a page from the hip-hop street-team and word-of-mouth ethos, Oza created a fleet of 10 “Glaceau Vitamin Water Tasting Vehicles,” staffed by 200 “hydrologists,” to cross the country and spread the gospel of Vitamin Water’s growing line. But hydrologists working one-on-one with consumers wouldn’t break Vitamin Water out of the gourmet-deli and new-age-health-food market. He needed more than brand messiahs to convert individuals. He needed brand ambassadors to influence millions. That’s when Oza saw a commercial for RBK sneakers in which Lighty, rather sneakily, had his artist chug a bottle of Vitamin Water. Chris Lighty is a smart man, Oza thought. In a phone call soon thereafter, Lighty told Oza that he wanted to find a way to work together to make Vitamin Water huge. It turned out that 50 Cent had a true love of the product. He had grown up around alcoholics, so he didn’t drink. He spent hours a day working out and ate healthy. Like Oza who got bored with imbibing the recommended eight glasses of plain water a day, 50 had found Vitamin Water a more pleasurable way to hydrate.
On Oza’s desk in his New York office, at that very moment, was a test bottle of a new Vitamin Water flavor, recently formulated by Glaceau’s head of product development, Carol Dollard, who had worked hard to get more vitamins and nutrients into their drinks – much more than the 2 to 3 percent of the recommended daily allowance in other “enhanced” waters. Recently, Oza had asked Dollard for a product that would make it easy to highlight this difference. She had returned with a flavor that contained 50 percent of the RDA of seven different vitamins and minerals. Oza’s marketing team responded with a great name for the new variety: Formula 50. The coincidence was uncanny. What better way to collaborate, Oza suggested, than to have 50 Cent endorse this new product? But Lighty didn’t want an endorsement deal. He didn’t want cash. “We want to invest,” Lighty said.
By 2004, 50 Cent was undoubtedly one of the world’s biggest pop stars. But it took some amount of convincing on Oza’s part to overcome the trepidation of Glaceau CEO Darius Bikoff and president Mike Repole. 50 Cent’s association with gunplay presented a problem: What if their chief spokesperson ended up dead in a rap beef?
But the 50 Cent who showed up for his first meeting with Bikoff was surprisingly different from the rapper’s public image: calm, respectful and deliberate, without too many flamboyant flourishes. Lighty was the rapper’s perfect business complement. In the weeks and months thereafter, Lighty and Oza hammered out the terms of a deal. 50 Cent would take a stake in the privately owned company, one that would graduate over time and escalate if the company hit certain numbers. The two entities – 50 Cent on one hand and Glaceau on the other – signed an agreement of mutual confidentiality. Still, word got around that Lighty had negotiated something close to, but not more than, 10 percent of the value of the company. During these discussions, Lighty and 50 deliberated the attributes of their new product. Oza presented the pair with several flavor options for Formula 50. For Chris Lighty, the choice was simple. Despite the high-minded science of Glaceau, their product was basically a smarter, more upscale, more aspirational version of the ultimate ghetto beverage on which Lighty and 50 had grown up: the “quarter-waters” sold in every bodega, deli and convenience store from Queens to Compton.
The quarter-waters (so named because they once cost 25 cents) were just like the Kool-Aid everybody drank at home. But nobody drank wild flavors like strawberry and kiwi in the ‘hood. They drank grape. Formula 50 had to be grape. Oza hated the comparison to such base beverages, but he had to admire the thought process of his new partners.
The 50 Cent-Vitamin Water deal was announced in October 2004. Behind the scenes, the relationship between the two parties wasn’t always smooth. When Lighty, in one of his first interviews about the deal, spoke of building the brand with the ultimate goal of selling it, Darius Bikoff phoned Lighty, screaming at him for disclosing the strategy. Within a few hours, Bikoff looked up to find a livid Lighty in his office, glowering at him. Lighty had driven from Manhattan to Queens to tell Bikoff one thing. “Don’t curse at me,” Lighty said, a heartbeat away from becoming a Violator once more. Once they understood each other, Bikoff and Lighty, Vitamin Water and 50 Cent built a strong alliance. Soon billboards and bus stops across the country linked the images and joined the fates of two upstarts from Queens – one a scrappy, new-age beverage company; the other a pugnacious, provocative rapper with an eye for opportunity and a history of hitching himself to winners.
In March 2007, Chris Lighty and his friend Sean Combs were riding together from Heathrow airport to a London hotel in the back of a Maybach when Combs got some news over the phone. Fellow rap superstar Jay-Z and his two fashion-entrepreneur partners, Alex Bize and Norton Cher, had just sold the rights to their Rocawear trademark to a public company, the Iconix Brand Group. Lighty could not stop repeating the number he heard, as he stared at Combs in disbelief. “Two hundred million? Two hundred million?” Actually, at $219 million, the sale of the Rocawear brand name was, at the time, the biggest deal in hip-hop history. Combs responded in the only way he knew how. “I need a billion for mine,” he huffed. But of those two men, it would be Lighty who reached that symbolic mark first.
Just two month later, in May 2007, the Coca-Cola Company purchased Glaceau for $4.1 billion. In the media, initial reports put 50 Cent’s cashout at $400 million, calculated by dividing the purchase amount by 50 Cent’s reputed 10 percent share. But in reality, 50 Cent’s take was much less. Another stakeholder needed to be paid off first – the diversified Indian conglomerate Tata had invested $677 million for 30 percent of Glaceau in 2006, and got $1.2 billion when Coca-Cola bought them out. When all the other costs had been deducted, 50 Cent was thought to have walked away with a figure somewhere between $60 million and $100 million, putting his net worth at nearly a half billion dollars.
On his next album, 50 Cent could barely contain his own incredulity at the power of the dollar. “I took quarter-water, sold it in bottles for two bucks,” he rapped. “Coca-Cola came and bought it for billions. What the [f#!k]?” But Lighty silently pocketed his 15 percent and kept it moving.
^^^ thats why on thisis50.com the banner ad.. EVERYTIME you go there is "CHRIS LIGHTY DIDNT KILL HIMSELF..." -- this is a stroy we may never find out tyhe truth about... when your dealing with 100millions od $$$ anythings possible
Lighty secured a deal with an eager William Morris.
One of Lighty’s business acquaintances was Rohan Oza, a marketing executive who has just moved from Coca-Cola to a small Queens, N.Y., beverage company called Glaceau. Oza considered himself not a brand manager, but a brand messiah. He believed that passionate proselytizing of his products could transcend costly corporate ad campaigns. Oza’s Vitamin Water brand was doing well at more than $100 million in sales, second only to Pepsi’s Propel brand in the $245 million “enhanced-water” market. He knew how to take them out.
Stealing a page from the hip-hop street-team and word-of-mouth ethos, Oza created a fleet of 10 “Glaceau Vitamin Water Tasting Vehicles,” staffed by 200 “hydrologists,” to cross the country and spread the gospel of Vitamin Water’s growing line. But hydrologists working one-on-one with consumers wouldn’t break Vitamin Water out of the gourmet-deli and new-age-health-food market. He needed more than brand messiahs to convert individuals. He needed brand ambassadors to influence millions. That’s when Oza saw a commercial for RBK sneakers in which Lighty, rather sneakily, had his artist chug a bottle of Vitamin Water. Chris Lighty is a smart man, Oza thought. In a phone call soon thereafter, Lighty told Oza that he wanted to find a way to work together to make Vitamin Water huge. It turned out that 50 Cent had a true love of the product. He had grown up around alcoholics, so he didn’t drink. He spent hours a day working out and ate healthy. Like Oza who got bored with imbibing the recommended eight glasses of plain water a day, 50 had found Vitamin Water a more pleasurable way to hydrate.
On Oza’s desk in his New York office, at that very moment, was a test bottle of a new Vitamin Water flavor, recently formulated by Glaceau’s head of product development, Carol Dollard, who had worked hard to get more vitamins and nutrients into their drinks – much more than the 2 to 3 percent of the recommended daily allowance in other “enhanced” waters. Recently, Oza had asked Dollard for a product that would make it easy to highlight this difference. She had returned with a flavor that contained 50 percent of the RDA of seven different vitamins and minerals. Oza’s marketing team responded with a great name for the new variety: Formula 50. The coincidence was uncanny. What better way to collaborate, Oza suggested, than to have 50 Cent endorse this new product? But Lighty didn’t want an endorsement deal. He didn’t want cash. “We want to invest,” Lighty said.
By 2004, 50 Cent was undoubtedly one of the world’s biggest pop stars. But it took some amount of convincing on Oza’s part to overcome the trepidation of Glaceau CEO Darius Bikoff and president Mike Repole. 50 Cent’s association with gunplay presented a problem: What if their chief spokesperson ended up dead in a rap beef?
But the 50 Cent who showed up for his first meeting with Bikoff was surprisingly different from the rapper’s public image: calm, respectful and deliberate, without too many flamboyant flourishes. Lighty was the rapper’s perfect business complement. In the weeks and months thereafter, Lighty and Oza hammered out the terms of a deal. 50 Cent would take a stake in the privately owned company, one that would graduate over time and escalate if the company hit certain numbers. The two entities – 50 Cent on one hand and Glaceau on the other – signed an agreement of mutual confidentiality. Still, word got around that Lighty had negotiated something close to, but not more than, 10 percent of the value of the company. During these discussions, Lighty and 50 deliberated the attributes of their new product. Oza presented the pair with several flavor options for Formula 50. For Chris Lighty, the choice was simple. Despite the high-minded science of Glaceau, their product was basically a smarter, more upscale, more aspirational version of the ultimate ghetto beverage on which Lighty and 50 had grown up: the “quarter-waters” sold in every bodega, deli and convenience store from Queens to Compton.
The quarter-waters (so named because they once cost 25 cents) were just like the Kool-Aid everybody drank at home. But nobody drank wild flavors like strawberry and kiwi in the ‘hood. They drank grape. Formula 50 had to be grape. Oza hated the comparison to such base beverages, but he had to admire the thought process of his new partners.
The 50 Cent-Vitamin Water deal was announced in October 2004. Behind the scenes, the relationship between the two parties wasn’t always smooth. When Lighty, in one of his first interviews about the deal, spoke of building the brand with the ultimate goal of selling it, Darius Bikoff phoned Lighty, screaming at him for disclosing the strategy. Within a few hours, Bikoff looked up to find a livid Lighty in his office, glowering at him. Lighty had driven from Manhattan to Queens to tell Bikoff one thing. “Don’t curse at me,” Lighty said, a heartbeat away from becoming a Violator once more. Once they understood each other, Bikoff and Lighty, Vitamin Water and 50 Cent built a strong alliance. Soon billboards and bus stops across the country linked the images and joined the fates of two upstarts from Queens – one a scrappy, new-age beverage company; the other a pugnacious, provocative rapper with an eye for opportunity and a history of hitching himself to winners.
In March 2007, Chris Lighty and his friend Sean Combs were riding together from Heathrow airport to a London hotel in the back of a Maybach when Combs got some news over the phone. Fellow rap superstar Jay-Z and his two fashion-entrepreneur partners, Alex Bize and Norton Cher, had just sold the rights to their Rocawear trademark to a public company, the Iconix Brand Group. Lighty could not stop repeating the number he heard, as he stared at Combs in disbelief. “Two hundred million? Two hundred million?” Actually, at $219 million, the sale of the Rocawear brand name was, at the time, the biggest deal in hip-hop history. Combs responded in the only way he knew how. “I need a billion for mine,” he huffed. But of those two men, it would be Lighty who reached that symbolic mark first.
Just two month later, in May 2007, the Coca-Cola Company purchased Glaceau for $4.1 billion. In the media, initial reports put 50 Cent’s cashout at $400 million, calculated by dividing the purchase amount by 50 Cent’s reputed 10 percent share. But in reality, 50 Cent’s take was much less. Another stakeholder needed to be paid off first – the diversified Indian conglomerate Tata had invested $677 million for 30 percent of Glaceau in 2006, and got $1.2 billion when Coca-Cola bought them out. When all the other costs had been deducted, 50 Cent was thought to have walked away with a figure somewhere between $60 million and $100 million, putting his net worth at nearly a half billion dollars.
On his next album, 50 Cent could barely contain his own incredulity at the power of the dollar. “I took quarter-water, sold it in bottles for two bucks,” he rapped. “Coca-Cola came and bought it for billions. What the [f#!k]?” But Lighty silently pocketed his 15 percent and kept it moving.
^^^ thats why on thisis50.com the banner ad.. EVERYTIME you go there is "CHRIS LIGHTY DIDNT KILL HIMSELF..." -- this is a stroy we may never find out tyhe truth about... when your dealing with 100millions od $$$ anythings possible
did you read the rest of that thread?
you aint getting no job after grad school nikka
On the real, he got lucky with Vitamin water. When he took stock instead of money, he had no clue Coke was gonna buy Vitamin Water.
chris lightly put em on that
the cac mamba
Veteran
( this is not a stan g-unit thread)
and how he accomplished all of this, in less than half the time.
while the jiggaman just wore button ups trying to be grown up cause he turned 37 years old....he never truly made himself a brand.
50 Cent took his aggressive content, and found the correct space to appeal to those searching for it. Basically making sure that he always had a space to return to when he ventured off into other things
i mean, Jay plays the "boss" role well... he pretends to have his own basketball team,arena... and because he wears suits and buys art, it's believeable to white people and fatherless black people.... he takes pictures with people who actually make moves in the world to, so he HAS to be a boss right?
Right now, 50 cent got all those low budget( but not shytty) movies on netflix,a film production company, Headphones, energy drink, had the Vitamin Water shyt, video games, and now Boxing Promotion.
like him or not, 50 Cent is the last mogul hip-hop will ever see.
How does jay z have 500 million. I dont hear a thing about his ventures. I know he tried to buy a hotel and got ripped off by the developers and lost 30 million but other then that, what does he do.
Exactly, so he's no mogul. Chris was. 50 may have learned some shyt over the years but no real mogul would have done the whole dumb "curly" shtick.
Money wasnt enough to keep Lighty from eating his gun though. Whats really goin on. Hit that billi mark and got merked.
Roxx the King
www.RoxxAlott.com
(this is not a stan g-unit thread)
and how he accomplished all of this, in less than half the time.
while the jiggaman just wore button ups trying to be grown up cause he turned 37 years old....he never truly made himself a brand.
50 Cent took his aggressive content, and found the correct space to appeal to those searching for it. Basically making sure that he always had a space to return to when he ventured off into other things
i mean, Jay plays the "boss" role well... he pretends to have his own basketball team,arena... and because he wears suits and buys art, it's believeable to white people and fatherless black people.... he takes pictures with people who actually make moves in the world to, so he HAS to be a boss right?
Right now, 50 cent got all those low budget( but not shytty) movies on netflix,a film production company, Headphones, energy drink, had the Vitamin Water shyt, video games, and now Boxing Promotion.
like him or not, 50 Cent is the last mogul hip-hop will ever see.
laughed out loud loudly when i saw that