the average woman has no incentive to become “good”. Why improve when 90% of your suitors will accept you as you are
They have all of these suitors, but they aren't getting the results that they want.
Women are constantly and consistently complaining about their dating options.
The main problem (from both sides) is that she's optimized herself for looks and only looks, when it comes to men. Some of them have a sexual skill set, but that in and of itself is a trap.
She may have leveled up in other areas - education, finances, hobbies? (usually none) etc - but those aren't the things men care about. It's not like she's spending the money on dudes, and most good dudes would not be happy to have her spend lavishly on him. (there are pimps and hobosexuals that want to drain pockets of course, much love to y'all)
So that's part of the puzzle. She's over-optimized on looks, and spending the rest of her resources on things that don't matter to men.
Non-looks factor ain't cooking, cleaning, nursing, caring for kids. That's assumed in the package.
That leads to the current situation.
For all you dudes that have pumped and dumped - you wouldn't be so quick to dump if she had something going for her other than her looks and sex skills (or lack thereof). Very few times in my life I've said, "I really do enjoy talking to this chick, picking her brain".
How many of these chicks do you want to talk to BEFORE you sleep with em? What about after?
And that's what's missing. At best a lot of these chicks are empty vessels.
A lot of cats, imo, wrongly assume a chick can't be interesting and engaging when it comes to her company and conversation.
And looking back on my dating history, that's not a wrong assumption to make. The chick you want to talk to, that offers something other than sex, - far and few inbetween.
Meanwhile, my exes periodically want to call me up to chat and catch up and get my thoughts on things.