I just took one bite of the chocolate and I liked it.
Arctic Zero got thrown in the garbage after one bite
Halo Top got thrown in the garbage after 1/2 pint
I suppose I should eat more before endorsing it, but it was a good first impression
I think Breyer's could do some serious market share damage to Halo Top.
I only have two issues with them:
1. They are taking up valuable shelf space
2. People thinking it's real ice cream. There is more to that but it doesn't really apply to this group.