No Lebron James No problem? NBA playoff ratings sees its highest viewership in a decade
- Thread starter Anerdyblackguy
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Why do you guys only bring up china? The NBA has a NBA Europe, a NBA Africa, NBA Latina America, NBA Asia (without China)
China just started showing NBA games two weeks ago yet the NBA had a 30 percent global rise in international viewers.
You don’t think Europeans are watching Luka, Jokic, Kristaps, etc? Or Africans from Cameroon are watching Embiid or Pascal, or Nigerians watching Giannis?
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Would be so much better if the NBA adopted elements of the NFL’s network TV schedule. Cable could still eat by doing weekday games while marquee weekend games can be on network TV after football season. If the league kept that up for at least five years they’d reap the benefits.
I think because all of us are on an online platform that requires a certain level of tech we assume that everyone has access to this which is false. Truth is, there’s a lot the NBA can do to bolster its ratings but it hasn’t done it.
I think because all of us are on an online platform that requires a certain level of tech we assume that everyone has access to this which is false. Truth is, there’s a lot the NBA can do to bolster its ratings but it hasn’t done it.
Dipsey Doo
Superstar
What this got to do with China
Spring football is getting viewership on par with the NBA playoffs. That should be alarming to Silver and the league owners. NBA has no draw outside of LeBron and Durant that drives viewership. People want to but their head in the sand but it’s true.
What this got to do with China
Spring football is getting viewership on par with the NBA playoffs. That should be alarming to Silver and the league owners. NBA has no draw outside of LeBron and Durant that drives viewership. People want to but their head in the sand but it’s true.
Facts, for a league so dependent on star power that’s a damning result. Honestly, the league needs to retire the individualistic “superstar” driven marketing model and make it more team oriented again. There’s more than enough with the sports media news cycle, endorsement deals, and social media to promote their stars.
What this got to do with China
Spring football is getting viewership on par with the NBA playoffs. That should be alarming to Silver and the league owners. NBA has no draw outside of LeBron and Durant that drives viewership. People want to but their head in the sand but it’s true.
I don't agree. The NBA clearly draws much of its viewership and following outside of TV. Football fans watch TV religously. NBA fans are often found on all sorts of media outside of that platform. The NBA is still the most popular sports league on social media and clearly isn't as obsessed with ratings as many on here.
Check your stats. USFL was 2.95 million combined for debut over its two major networks (Fox and NBC). It’s average on the major US networks is 1.173 with a 0.4 in the 18-34 demographic. How does 2.95 compared to almost 10 million?What this got to do with China
Spring football is getting viewership on par with the NBA playoffs. That should be alarming to Silver and the league owners. NBA has no draw outside of LeBron and Durant that drives viewership. People want to but their head in the sand but it’s true.
You compared USFL network (Fox and NBC) to cable (TNT)
YouTube tv and Hulu live tv cuhDamn, their ratings have been azz then. How u do under 10mil on network tv
Millions of people tune in to watch the 7th round of the NFL Draft. In some areas crowds are packing out actual stadiums to watch high school teams. The Super Bowl is basically a national holiday at this point.
Spoiler alert: Football is king in the U.S. and will be for the foreseeable future and there’s nothing other sports can do about it.
True but impossible for NBA since the actual teams are built on the individualistic superstar model
The goal of every front office has been to get two, in a perfect scenario 3, superstars and then surround them with interchangeable trash players.
Tookalossfellbackcameback
Superstar
Being the most popular sport on social media (which the NBA is by far) is like being Coi Leray with 9 million IG followers and millions of Tik Tok followers...and going wood selling records.
It rings hollow.
I'm sure the NFL is cool with the NBA having the "social media" crown.
No, that's not comparable at all and doesn't ring hollow. Social media captures very key young demographics(especially non-FB platforms) and is a big revenue driver for almost all forms of entertainment.
The NBA does it better than any other sports league and its clear they put a ton of time and effort into making sure that is the case. They are capturing key demos that the NFL most likely isn't reaching because of it.
There is more than one way to skin a cat. The NBA has never gone one on one with the NFL in terms of TV ratings so strategically, it would make sense to capture viewership and followers elsewhere.
I'm sorry but no one is telling me the NBA doesn't profit from having 100+ million views on one platform for a regular season moment. The league in my opinion, has as much popular culture pull as ever and I'm also sure the NBA is fine where they're at as well given their global reach.
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On that point:Man, ain't nobody give fukk about football outside of North, NBA is a global brand.
People thinking the NBA just cares about TV ratings inside the US are thinking incredibly small. Pea brained analysis.
