Want to know what really opened up my eyes to how food companies exploit us? I spent years investigating the differences between European and American food products, and what I found disgusted me.
Companies like Kraft-Heinz, Kellogg’s, PepsiCo, and Quaker sell safer, better products oversees while making inferior versions to sell to Americans. The evidence of this runs the gamut from fast food places to boxed cake mix to cereal to candy and even oatmeal— you can’t escape it. This is what set me down the path of advocating for change in the food system and I’ve never looked back.
Did you know Quaker Oats Strawberries & Cream has ZERO strawberries? In the U.S. Quaker mimics the look and taste of real strawberries by using “Flavored and Colored Fruit Pieces” comprised of dehydrated apples, artificial strawberry flavor, citric acid, and the artificial dye Red 40. It’s a total scam!
Meanwhile in the U.K. Quaker doesn’t even attempt to sell that garbage and doesn’t make any products like this. The closest counterpart they have is a product called “Oat So Simple” that has REAL strawberries in it—light years ahead of the popular U.S. version made with artificial dyes and artificial flavors.
Europe takes a “precautionary principle” approach towards food additives that are potentially risky. They ban or add warning labels to these additives for their citizens. The U.S. takes the opposite approach. It does not remove additives from our food supply until they have been proven dangerous – which can take a very long time and a lot of red tape. This means Americans are literally the lab rats.
The U.S. government allows food companies to largely police itself, deciding which ingredients, chemicals, and additives are “safe” to use in their products (
12). This clearly isn’t a wise approach – is it?
If a company can get away with using cheaper ingredients, they will. Given a choice, they’ll always opt for the cheaper flavor enhancer, and the cheaper color additive, and the cheaper preservative, and the cheaper GMO ingredient, even if these cheaper alternatives have a negative impact on our health.
The truth is that nobody is watching out for us. When they tell you they know their processed foods are safe, they are telling you a lie.